The Experience Distilled Process
"Its time to be honest about your business' potential and what success could be."
Warning: This isn't going to be quick. It's not going to be cheap. But, the Experience Distilled process is an investment for long term success.
Step By Step
From the Kick Off Meeting, to the On-site Visit, to Developing the Strategic Plan, the Experience Distilled Team will be by your side.
1. Kick Off Meeting
With the stakeholders on the call, discuss goals, challenges, and the state of the business. Establish goals for the project. Virtual or on-site.
2. Remote Review
A deep review of the company data including financials, inventory, history, and other due diligence. Find the core value and challenges of the business with a thorough valuation.
3. On Site Visit
Review of operations, equipment, process flows, customer engagement, tasting room, compliance, quality control, safety, efficiency, branding, and other systems.
4. Formal Plan
The Experience Distilled team will prepare a formal plan with a path to profitability and success. Review short-term and long-term company strategy.
5. Milestone Map
With everyone aligned, the Experience Distilled Team will help progress the plan and establish responsibilities, KPI's, and scheduled heck ins.
6. Feedback Loop
As milestones are achieved, revisit the plan with a continuous improvement feedback loop. Celebrate the wins when they come.
Experience Distilled Tool Box
Time Tested Tips and Tricks
SKU Rationalization
Take a page from the legacy distillers and focus your efforts on the most profitable brands. Ensure at least 50% Gross Profit Margin. Are the bottles priced correctly in the market?
Operations
Is your product the highest possible quality? How are consumers responding? Can sourcing bulk spirits fill in the production or inventory gaps? Is safety a priority for your team? Do you have the right-sized equipment?
Software Optimization
Are you using all the bells and whistles from your software? Can manual excel sheets be improved or eliminated? How can we turn data into wisdom?
The Playbook Sample
- Gift shop/cocktail room/customer experience focus
- Focus on profitability balanced with quality
- COGS Review
- Operations Efficiency
- DTC/E-commerce
- SKU rationalization
- Minimize Distribution to key brands (based on P&L)
- Cocktail Bar optimization/cocktail rotation
- Social Media
- Distillery Only Releases
- Unique consumer experiences at different price points
- Regular events, cocktail classes
- Right-sized equipment
- Inventory and Balance sheet optimization
- Sourcing strategy
- Software systems optimization
... and more.
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